Having been in the acoustics, sound reinforcement, broadcast and recording fields ourselves for so many years, we have a good feel for what's needed, what really works "and what's fluff." Over the years, we've fine-tuned our line and now have in place solid products to solve virtually every acoustical problem - regardless of room size, shape or function. Auralex doesn't make "me too" products, so if a product's in our line, you can rest assured that it's the best it can be at solving a particular problem. You can trust Auralex for solutions that absolutely work - even better than some competing products that can cost many times our prices.

Some folks question how our products can truly be the best on the market, yet be so reasonably priced. It's because we work on shorter profit margins than our competitors and subscribe to the Henry Ford business model. (Mr. Ford said he'd rather sell a million cars for a dollar apiece than sell one car for a million dollars.) Why'd he say that? Because he knew satisfied customers would spread good word of mouth about his products and also return themselves to buy more from him in the future. It must work: Auralex gets way more referrals and repeat business than any MBA school textbook says a company should. Since satisfied customers have proven to send us their friends, we operate - and price our products - in such a way as to gain more satisfied customers. Makes sense, doesn't it? This kind of long-term thinking got us where we are.